Copywriting is the use of words to promote a person, business, opinion or idea. Copywriting is an industry has grown by leaps and bounds in the past few years and is now a major career consideration for people who want to switch gears.
Copywriting is based upon three fundamental principles.
First is connection. You need to be able to make your potential customers see at the onset what’s in it for them if they purchase your product. If your copy doesn’t make the answers obvious to the first-time reader, they won’t bother to read it or even to try reading it.
The second is keep your copy short and simple. Unless your reader expects to read something, they probably won’t read any more than a line or two of text and the longer the text, the more likely they aren’t going to read it. Don’t write kilometric copy where your readers aren’t looking for it.
And the third and last principle is never go for hype. If you want readers to believe what you say, you need to be able to back it up with solid facts and figures. By applying these principles you will have a clear understanding of how copywriting should be and how you can make it work for you.
There are many writers out there in the world but copywriters have their own little place. Copywriters are the ones who write distinctive copy that will initiate interest among consumers. With the countless ads proliferating the market today, selling this and that, consumers only respond to those ads that elicit a certain reaction or leave a certain impression and this is done by writing excellent copy.
This is why you become a copywriter.
Another great thing about copywriting is that it is recession-proof. You can always count on getting a copywriting job no matter what state the economy is in. As long as there is a demand for certain products, you can be sure that the companies putting out those products will always need copywriters.
If you do decide to embark on a copywriting career, know that there are a lot of employment opportunities available for you like advertising agencies, online freelance or work at home. These cater to various markets both locally and internationally.
To be a good copywriter and write good copy, you always have to practice empathy. Doing research on what goes on in the minds of consumers of your particular niche always helps you to understand what motivates them to buy a product and what doesn’t. Putting yourself in your customer’s shoes will help you focus your messages on your target audience effectively.
Remember, as long as there are messages that need to be conveyed, copywriting will always be in demand.