Copywriting Tips

Working from home and being your own boss is easy but getting clients is tough. When you enter the business of copywriting, you’ll want these two things — to be the best at what you can do and to establish a solid client base.

These are the two most important copywriting tips you need to constantly remember.

Many copywriters have found their meteoric rise to fame often stumped by the fact that while they write very good copy, they have no idea how to look for clients. If you are able to market yourself well, highlight your skills and put the word out about how good you are, you will always have a constant flow of work.

The first thing you need to do is create a portfolio of your work. Select the most polished pieces of your copy by proofreading them for any grammatical errors. If you have printed samples it’ll be too late to correct them but you can include those without any errors.

Make sure your samples all highlight your copywriting abilities and not your talents in writing poetry or science fiction. If you divert from the style, it will look like you don’t have a body of copywriting.

The next you need to do is market your services online. Create a website selling your copywriting services. Write articles about your services and submit them to article directories with links back to your site or you can also email these links to potential clients.

Marketing your services online gives you a competitive edge as not all copywriters have their own websites. You can also bid for jobs at freelance websites like Elance.com or DirectFreelance.com as well as research for companies who may need the services of good a copywriter.

This will give you a professional, polished image with potential clients. Being able to market yourself offline can also be good for you. You can make copies of your printed samples to bring to meetings with potential clients and leave the copies with them so they can peruse your work at their leisure.

You can also send personalized letters explaining your services to businesses you are targeting to work with like Fortune 500 companies. Show interest in their business and let them know how you can help bring them more business with your services. You can also reference past jobs especially if you worked for a reputable company.

If you want to further hone your copywriting skills, look into using books written by Dan Kennedy as a reference. Dan Kennedy is one of today’s foremost experts in copywriting and direct selling so you can learn a lot from his insights writing copy. The book you may want to specifically read is The Ultimate Sales Letter wherein you’ll be able to discover his secret to writing great copy.

The great author Stephen King once said that writing is like working out. The more you work out, the stronger you become.

The more you write good copy, the better copywriter you become.