Whether you are copywriting words to a song, a poem or simply writing ad copy — copywriting conveys a message regardless of who or what your target audience is.
However, the only difference lies in how the message is conveyed and how your audience reacts to it. With copywriting lyrics, you write words set to a melody and one that is intended to have the listeners relate to the message it is conveying.
Relating and not simply listening. Every year composers write new songs and every year these songs never get airplay because the messages weren’t relatable and therefore, won’t encourage any kind of connection with its target audience.
When copywriting lyrics, you work to get a message across while at the same time establishing recall or recognition for that song. When people hear a song for the first time, they don’t remember the entire song but if a few select words or phrases can grab their attention so that the next time they hear the song, even without knowing the title or who sang it, they recognize it instantly.
A good example of this is Beyonce’s hit song “Irreplaceable.” When people hear the lines “to the left, to the left,” they know it’s her song and it was she who sang it because those were the words that left an impression, the words that inspired recall.
While great lyrics are what also makes a song sell, there are times when it’s not about just those. Putting together a song that can move people beyond words is what many people aspire to achieve but only very few can do.
Using words to take your audiences back in time or to places that only exist in their minds is an exemplary talent you should be so lucky to have. You don’t need to exert too much effort in conveying your message because the song does that on its own.
Sometimes it doesn’t have to be the entire song but the chorus or hook that does that. As long as people find something they can relate to with your song, you’ve got a winner.
Copywriting lyrics is writing from another person’s perspective. This is an important marketing strategy that record companies employ when promoting a new singer or a new album or CD — that the target audience have to be able to relate to it.
Consumers won’t use a product that will do absolutely nothing for them, as they will not listen or buy a CD with songs they can’t relate to. They have to need it to buy it.