Copywriting Books
Copywriting is a skill that can be learned through constant practice and study. If you are already a good writer then the only thing you need to focus on is learning to write copy that sells. Learn these skills by focusing on various copywriting books and websites which can teach you all about copywriting.
For those who’ve never dabbled in it before, copywriting can be a challenging skill to learn, something in which you will need to work hard in order to excel in. Stephen King, the famous author, once compared writing to working out. The more you work out, the more your muscles develop, the stronger you become. The more you write, the more your brain muscles develop, the better you become.
Constantly practicing writing will get you to a point where you become an expert at it. Constantly practicing copywriting will eventually turn you into a master copywriter.
The first book you need to lay your hands on when you embark on a copywriting career is The Copywriter’s Handbook. It is considered the Bible of the copywriting industry and is a 368 page step by step guide of nuts and bolts to get you started on learning to write copy that sells.
It is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers, entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear and persuasive — important elements to get more sales.
Another book you should look into is simply called Copywriting. This book is a little different than The Copywriter’s Handbook in the sense that this focuses more on what it takes to be a copywriter and how you need to learn developing ideas and structuring your copywriting based on client specifications as opposed to learning how to write copy based on the different types of advertising. This book helps you learn about developing a copywriting style in general.
If you prefer online learning to the written material, then you should visit these websites that offer comprehensive information as well as in-depth copywriting tutorials and lessons:
- http://www.sherus.com/business/copywriting
- http://www.adcopywriting.com/Tutorials_List.htm
If you are looking into starting your own website then writing good content copy is the skill you’ll want to learn most because this will be your ticket to drive traffic to your site. Without good content copy, you cannot hope to drive traffic to your site even with all the flashy and eye-catching graphics you can think of. Good content is a main driver of traffic to a site.
Traffic that sticks.
